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Business innovation and digital.

Adopting new technology and security systems, as well as savvy digital promotion can give your business a competitive advantage and accelerate your success.

What is business innovation?

We believe business innovation is about introducing new ideas, creatively improving your services or products, and adopting the right technology.

Innovation should drive improved efficiency, streamline processes, raise outputs, and boost your profitability and brand value.

Westpac SMARTS video: Why businesses need to be digitally savvy.

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We chat to tech entrepreneur Claudia Batten and Stuart Dillon-Roberts, General Manager at Digital Journeys, shares insights about getting the most out of digital tools.
Watch the full webinar
Watch the full webinar

How to encourage innovation.

Our guide to thinking more creatively and facilitating a culture of innovation in your business.
How to encourage innovation

Digital marketing.

You know innovative digital promotion is really important, but it can sometimes feel like a minefield. Our guide covers the basics, including social media, building a website, and search optimisation (SEO).
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Westpac SMARTS video: How to succeed in a digital world.

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Not only do retailers have to contend with the demands of increasingly savvy consumers, but they face competition from local and global entrants, supply chain challenges and constant change in digital technologies.
Watch the full webinar
Watch the full webinar

Cybersecurity and protecting your business.

Fraud and scams are rife these days, especially for internet connected devices and services. Discover ways you can protect your business and employees from malicious behaviour.
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Things you should know.

The opinions expressed on this page are not necessarily those of Westpac and Westpac does not endorse or approve any goods or services to which reference is made.

Westpac makes no representation as to the accuracy or currency of the materials, which are provided without taking your personal financial situation or goals into account.

Westpac accepts no responsibility for the availability or content of any third party material to which this page may refer. Brand names or other product descriptions above may be subject to copyright protections or registered trademarks of third party organisations.